CALL ME COUNTRY: BEYONCÉ AND NASHVILLE’S RENAISSANCE

DESIGN / ANIMATION / ART DIRECTION

Brief

Call Me Country examines the impact of how high-profile artists like Lil Nas X and Beyoncé are challenging the country music status quo, and how Black artists in Nashville have been laying the foundation for this transformation for some time.

I had the opportunity to work on ‘Call Me Country: Beyoncé & Nashville’s Renaissance’ for CNN. I drew inspiration from concert posters and letter pressing to infuse Nashville’s Country history into the title sequence and graphics in this documentary.

Photo Wall

One of the biggest lifts for this documentary was to create a “photo wall” graphic that would highlight various female black artists that played a role in the history of country. The team originally used a slideshow as a placeholder. I always wanted to experiment with this “reveal” technique and took this opportunity to have the viewer move through z-space and watch the characters print on.

HEADLINES

The printing effect was further utilized to reveal not only photos, but headlines as well.

I created a simple organizational chart to visually connect different music genres.

Family tree

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