Hyperactive is a video designed to showcase an active wear brand’s functionality. Minimal design and digital inspired movement shows how the brand is leaning towards a futuristic and technologically advanced image. I wanted to take the viewer through a digital world so I used tunnels lined in generated code, 3D wireframe landscapes and walls of glitched symbols. These style frames evolved during the animation phase and it was fulfilling seeing that evolution.

Animation: Andrij Dynko

Design: Andrij Dynko

Music: Arca